Cookie tracking notice
Are we allowed to crumble with cookies and anonymous tracking?

We use cookies on our website. Some of them are essential for the operation of the site (so called session cookies), while others help us to improve this site and the user experience (tracking cookies). We use the application Matomo and the external service etracker to analyze your behavior on our website anonymously. Because we value your privacy, we are here with asking your permission to use the following technologies. You can change your settings any time via this link or the menu item in footer menu. For more information visit our Data Policy

SuSanA Monthly Webinar 9

"Learning from experiences in urban and rural sanitation marketing”

For more information, please click here to visit the discussion on the SuSanA Forum.

The full video recording of February 15th 2017 can be found here.

Content

The term “sanitation marketing” has come to mean different things to different people. In this webinar, we explored two different approaches to sanitation marketing, one in the urban context, and one in rural areas.

Simon Okoth of the Water Services Trust Fund in Kenya provided insights on the key elements of success in the Up-Scaling Basic Sanitation for the Urban Poor (UBSUP) programmme in urban, low-income areas of Kenya. The UBSUP sanitation social marketing approach is an elaborate marketing methodology that aims to improve access to basic sanitation services and is built along the entire sanitation chain. It targets, both the households and tenants, the policy makers, the service providers (water service providers) and entrepreneurs (private sector) with targeted messages to inspire them to play their roles in improving sanitation services for the residents of urban low income areas. The approach is established around 10 critical Ps (people, place, product, price, participation, promotion, policy, programs, positioning and partnerships).

Greg Lestikow of iDE then delved into his organization’s rural sanitation marketing work in several countries. Although iDE's approach differs by country, each program is driven by the common principles of designing solutions to context and building both supply capacity and consumer demand for sanitation solutions. Mr. Lestikow outlined critical program components and presented techniques for measuring and improving sustainability as market-based sanitation programs reach scale.

Presenters

Simon Okoth is a WASH specialist and Urban Investment Manager at the Kenya Water Services Trust Fund in Kenya. He has extensive knowledge and experience in areas spanning across WASH programmes, concepts development, programming, implementation, monitoring and evaluation.

Greg Lestikow is iDE’s WASH Innovation and Performance Manager. He brings his background in development economics and rigorous evaluation to support iDE’s seven WASH country programs, which together have facilitated the sale of over 450,000 hygienic latrines

 

Share this page on    


Follow us on    

SuSanA Partners  currently 400 partners

Show all partners »

Networks Circle

 

Latest SuSanA Blog Articles

SuSanA Blog »

SuSanA newsletter

Stay informed about the activities of SuSanA and its partners. The SuSanA newsletter is sent out around four times per year. It contains information about news, events, new partners, projects, discussions and publications of the SuSanA network.

Subscribe to newsletter »

 


close  

 

Resources and publications

Our library has more than 3,000 publications, factsheets, presentations, drawings etc. from many different organisations. It continues to grow thanks to the contributions from our partners.

Add item to library »

The three links below take you to special groups of items in the library for more convenient access:

Projects

The project database contains nearly 400 sanitation projects of many different organizations dealing with research, implementation, advocacy, capacity development etc. Advanced filtering functions and a global map are also available. Information on how and why this database was created is here.

People working for SuSanA partners can add their own projects through their partner profile page. You might need your SuSanA login upgraded for this purpose. Please contact us if you would like to add a project.


Trainings, conference and events materials

Missed important conferences or courses? Catch up by using their materials for self study. These materials have been kindly provided by SuSanA partners.

Shit flow diagrams, excreta flow diagrams (293 SFDs worldwide)

Shit flow diagrams (SFDs) help to visualize excreta management in urban settings. Access SFDs and more through the SFD Portal.

Emersan eCompendium

Humanitarian Sanitation Hub

Sanitation Workers Knowledge and Learning Hub

 


close  

 

Discussion forum

Share knowledge, exchange experiences, discuss challenges, make announcements, ask questions and more. Hint: Your discussion forum login is the same as your SuSanA login. More about the forum's philosophy »


Integrated content

We are hosting content from some other communities of practice and information-sharing portals. This section also provides a link to SuSanA's Sanitation Wikipedia initiative.

Suggest content to add »

SuSanA partners

Not yet a SuSanA partner? Show your organisation's support to SuSanA's vision and engage in  knowledge sharing by becoming partners.

Apply to become a partner »


Individual membership

Register as an individual member of SuSanA free of charge. As a member you can interact with thousands of sanitation enthusiasts on the discussion forum.  You can also get engaged in one of our 13 working groups and our regional chapters. Our FAQs explain the benefits further.

By getting a SuSanA login you can fully participate in the SuSanA community!

Register as a member

Login


Forgot your password?
Forgot your username?

 


close