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Market development

Working Group 2

Working Group 2 showcases best practices and promotes uptake of rigorous market assessment and programming, including financing for sustainable sanitation service delivery.


Background: Why focus on market development?

Developing sanitation markets increases access to sanitation products, maintenance, and services. Sanitation marketing is inclusive: increasing demand and supply for products and services through promotional campaigns and behavior change communications aimed at consumer preference.

Market-based programs strengthen supply chains and demand for sanitation, and fix market system failures to provide the poor with quality sanitation they want and can afford. Market development interventions include:

  • partnerships with public and private sector service providers,
  • activation of market actors involved in sanitation supply chains,
  • user centered product and service design, and
  • testing business models.

Market development also demands government leadership: working with government agencies and regulatory authorities to support sanitation.

Assessing the market system includes: who its failing, its players, its breadth and depth, the consumer experience, and its performance. Because addressing systems failures is complex, interventions focus on collective impact and a sustainability vision of who will perform and who will pay for key market functions in the future. 

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Ways to Get Involved

We welcome new and existing SuSanA members to become part of the Working Group. We want this Working Group to provide the basis for a collaborative learning experience to change business as usual and form a community of practice that will actively contribute toward the sanitation targets of the Sustainable Development Goal.  As a Working Group member, you will have the opportunity to participate and potentially lead on Working Group activities, webinars and thematic discussions.

The Working Group’s activities focus on producing examples of market development best practices in all areas of market development, including finance.

There are various ways to get involved which include.

  • Share your experiences through the mailing list, discussion forum or by uploading your projects to the project database.
  • Organize learning events such as webinars or thematic discussions.
  • Upload key documents so we can continue to expand the SuSanA library.
  • Join the Wikipedia editing team to help improve relevant articles.
  • Promote Working Group 2 among your networks and within other working groups and engage with other members.
  • Produce publications with other Working Group members.

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Working Group Leads

 

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WaterAid, United Kingdom

 

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PSI, United States of America

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Resources and publications

Our library has more than 3,000 publications, factsheets, presentations, drawings etc. from many different organisations. It continues to grow thanks to the contributions from our partners.

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The three links below take you to special groups of items in the library for more convenient access:

Projects

The project database contains nearly 400 sanitation projects of many different organizations dealing with research, implementation, advocacy, capacity development etc. Advanced filtering functions and a global map are also available. Information on how and why this database was created is here.

People working for SuSanA partners can add their own projects through their partner profile page. You might need your SuSanA login upgraded for this purpose. Please contact us if you would like to add a project.


Trainings, conference and events materials

Missed important conferences or courses? Catch up by using their materials for self study. These materials have been kindly provided by SuSanA partners.

Shit flow diagrams, excreta flow diagrams (310 SFDs worldwide)

Shit flow diagrams (SFDs) help to visualize excreta management in urban settings. Access SFDs and more through the SFD Portal.

Emersan eCompendium

Humanitarian Sanitation Hub

Sanitation Workers Knowledge and Learning Hub

 


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Discussion forum

Share knowledge, exchange experiences, discuss challenges, make announcements, ask questions and more. Hint: Your discussion forum login is the same as your SuSanA login. More about the forum's philosophy »


Integrated content

We are hosting content from some other communities of practice and information-sharing portals. This section also provides a link to SuSanA's Sanitation Wikipedia initiative.

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SuSanA partners

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Register as an individual member of SuSanA free of charge. As a member you can interact with thousands of sanitation enthusiasts on the discussion forum.  You can also get engaged in one of our 13 working groups and our regional chapters. Our FAQs explain the benefits further.

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