Market Development

Working Group 2

Working Group 2 aims to promote understanding and uptake of approaches for market assessment, market based programming and financing mechanisms for sustainable sanitation service delivery.


Sanitation market development is fundamental for increasing sanitation coverage and ensuring that there are services to maintain facilities which are commercially viable. It is a discipline that involves understanding why the market system is not working effectively for the poor and in what ways the market system needs to change in order to serve the poor better. This involves:

  • An understanding of the market system and all market players
  • The identification of market performance failures affecting the poor
  • Root cause analysis of market system under-performance and prioritization of these market failures
  • Design of interventions, partner identification, work plans and M&E

Interventions may include government partnerships, working on demand and supply side financing, product and service design, testing business models and marketing. 

Ideally demand is increased for different products  through marketing, promotional campaigns, and behavior change communications and customers are are willing to pay for a product/ services which address the users’ needs, aspirations and experiences. 

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The working group will focus on exchange of experiences of market landscaping and assessment tools to carry out sanitation market development. It will also be a platform to share experiences of sanitation market development program interventions and learning.

It will incorporate a focus on finance and economics which play a key role in the selection and sustainability of sanitation systems using tools to assess cost-effectiveness and cost-benefit to enable a comparison of different types of sanitation systems to support sanitation planning and programming.

It will also explore and seek to understand the influence of cultures and social behaviours on markets development in relation to sustainable sanitation at scale programming.

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Working Group Leads

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Oxfam GB, United Kingdom

 

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WaterAid, United Kingdom

 

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PSI, United States of America

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Within SuSanA several thematic working groups have been established in order to cover a variety of different sanitation aspects and to provide outputs that underline the problems and opportunities of these aspects. By joining a working group you can work with other experts on several issues to promote sustainable sanitation. You can also be active by hosting SuSanA meetings and/or by organising activities/events to promote sustainable sanitation.

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