Creative and Fun Approaches for Systematic WASH

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Sustainable and systemic changes in WASH require an integrated solution that improves access to infrastructure and fosters behavioural change to support the achievement of the SDGs.

Positive emotions can motivate people to adopt sustainable water, sanitation, and hygiene practices. These practices include handwashing with soap and water and increased use of latrines to end open defecation and improve menstrual hygiene management. Such practices significantly impact people's health and overall well-being, especially in the lives of girls and women.

Moreover, realising potential, enhancing existing skills, and empowering individuals are equally vital to achieving systemic WASH and self-determination for future growth. By implementing interventions that prioritise participation and value the knowledge and culture of all involved, individuals and communities can become active agents in their transformation.

These creative and fun approaches presented here are diverse, have been developed over time, and based on different behavioural theories. They are also designed and measured with increasing rigour.

 

The One Drop Foundation

The One Drop Foundation unites people and empowers communities to solve the water crisis through innovative, sustainable actions. Channeling the creative spirit of Cirque du Soleil, One Drop rallies local and international changemakers to raise funds and co-create solutions that drive life-changing projects worldwide. 

Since 2007, One Drop has transformed the lives of nearly 3 million people in Latin America, India, Africa, and among Indigenous communities in Canada. Join One Drop in turning water into action and creating a sustainable future with safe water for all here.

Viva con Agua

Viva con Agua supports water projects with the vision “WATER FOR ALL – ALL FOR WATER!”.  Besides the air we breathe, water is the basis of all life and a fundamental human right. Viva con Agua pursues the vision of access to clean drinking water, hygiene facilities and basic sanitary provision for all people. 

We are convinced that our vision is no utopia, and we can still translate it into reality within our generation. We are driven by this objective, which is the basis of our actions!

The Water for Women Fund

The Water for Women Fund (the ‘Fund’) has supported the improved health, gender equality and well-being in Asian and Pacific communities through climate-resilient and socially inclusive water, sanitation, and hygiene (WASH) projects and research in 16 countries across the Asia-Pacific region. The original phase of Water for Women was delivered between December 2017 to December 2022. Between January 2023 and June 2025, Water for Women (WfW) was funded for an extension period including a strong learning focus to improve understanding of the transition to climate resilient inclusive WASH. Civil society organisation (CSO) projects and research projects were largely completed by December 2024.

Water for Women directly supported the advancement of four key SDGs in the Indo-Pacific for good health and well-being, gender equality, clean water and sanitation, and reduced inequalities. As a cross-cutting goal, SDG 6 – Clean water and sanitation for all, contributes to progress on all other SDGs. Gender equality, disability and social inclusion (GEDSI) were central to Water for Women. Actively involving all people within communities (women, men, marginalised groups, people with disabilities) ensures more equitable and inclusive processes, which lead to more effective and sustainable WASH outcomes. 

Contacts

Belinda Abraham
Institutional Fundraising & Freelance Consultant

Viva con Agua • Germany

Belinda Abraham, an American raised in Canada with Ghanaian roots, has over 25 years of experience in international development, particularly in WASH and education sectors across sub-Saharan Africa and South-East Asia. She has worked with organizations like UNICEF and GIZ on programming and policy development. From 2018 to 2020, she served as Country Director for Thrive Networks/East Meets West in Vietnam. Currently, she manages institutional fundraising for Viva con Agua Sankt Pauli and works as a freelance consultant.

Tania Vachon
Senior Director of Programs, Social Art for Behaviour Change

One Drop Foundation • Canada

27 years of international development work.  For the last 8 years, I have been developing One Drop’s unique approach called the Social Art for Behaviour Change, while creating Artefact for Change, an innovative service providing tailored support to our partners, guiding each step of the way to ensure the journey towards change is not just successful, but unforgettable. 

Because behaviour change should be more than a goal; it should be an experience. 

Juliet Willetts
Professor & Research Director

UTS • Australia

Professor Juliet Willetts leads applied research to improve development policy and practice, addressing social justice and supporting sustainable development. She is a recognised expert in water and sanitation in Asia and the Pacific, also making significant contributions to gender equality, climate resilience, governance and accountability, urban development, monitoring, evaluation and development effectiveness.

 

 

 

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