AT THE ONE DROP FOUNDATION WE ALWAYS SAY THAT WE TURN WATER INTO ACTION THANKS TO ARTS AND CULTURE! THIS IS NOT JUST A NICE AND CATCHY TAGLINE. THIS IS WHAT WE DO.
15 years of learnings, failures, successes, experimentation, prototyping have been combined to create a new way of shaping change processes by following the steps of behaviour change and combining them with art. Our approach is inspired by our heritage from Cirque du Soleil’s creative nexus, that we mixed with cognitive science, educational psychology, and social anthropology. We call it SOCIAL ART because it is art made FOR, BY and WITH the participants.
We co-create interventions with local actors and community members that follow the steps of behaviour change. These interventions are either “Inspire” ones (related to pre-intention/contemplation, and intention/ contemplation stages). “Activate” ones (related to preparation and action stages) or “Sustain” ones (related to maintenance stage). The process of co-creation is a systemic one, taking into consideration contextual, technological, financial, and psychosocial determinants of behaviours.
WE WORK TO INSPIRE CREATIVE LEADERS FROM TRADITIONALLY EXCLUDED POPULATIONS TO BECOME LEADERS OF SYSTEMS CHANGE
One Drop Foundation ()
The Transformative Power of Art to Inspire, Activate and Sustain WASH Behaviour Change
At the One Drop Foundation, we believe that sustainable systemic changes require an integrated solution that improves access to water infrastructures, encourages a change in behaviours and supports revenue-generating activities. The One Drop Foundation has collaborated with hundreds of artists in over 14 countries, for over 15 years, to increase […]
One Drop Foundation (2021)
WASH Systems Academy: Social Art for Behaviour Change™ The Basics
This course will provide you with a better understanding of the Social Art for Behaviour Change™ approach created by the One Drop foundation. It is a key element of the One Drop’s A•B•C for Sustainability™ Model. Be part of a growing community of practice of people who are curious about […]
Women from a group of puppet show from The Guanajuato Project in Mexico Theatre Play entitled Rio Abajo, Honduras Multidisciplinary show. Project Sheohar 2, India project Sheohar 2. Community-led activity Group of women puppeteers, Guanajuato Project, Mexico
© Lazos de Agua
© One Drop Foundation
© Kannagui Khanna
© Kannagui Khanna
© Lazos de Agua
Social Art for Behaviour Change is now also available as a service offer. For more information, please contact:
Tania Vachon
Senior Director of Programs, Social Art for Behaviour Change
One Drop Foundation • Canada
27 years of international development work. For the last 8 years, I have been developing One Drop’s unique approach called the Social Art for Behaviour Change, while creating Artefact for Change, an innovative service providing tailored support to our partners, guiding each step of the way to ensure the journey towards change is not just successful, but unforgettable.
Because behaviour change should be more than a goal; it should be an experience.
