SuSanA Monthly Webinar 9 - Sanitation Marketing


SuSanA Monthly Webinar 9


"Learning from experiences in urban and rural sanitation marketing”

For more information, please click here to visit the discussion on the SuSanA Forum.

The full video recording of February 15th 2017 can be found here.

Content

The term “sanitation marketing” has come to mean different things to different people. In this webinar, we explored two different approaches to sanitation marketing, one in the urban context, and one in rural areas.

Simon Okoth of the Water Services Trust Fund in Kenya provided insights on the key elements of success in the Up-Scaling Basic Sanitation for the Urban Poor (UBSUP) programmme in urban, low-income areas of Kenya. The UBSUP sanitation social marketing approach is an elaborate marketing methodology that aims to improve access to basic sanitation services and is built along the entire sanitation chain. It targets, both the households and tenants, the policy makers, the service providers (water service providers) and entrepreneurs (private sector) with targeted messages to inspire them to play their roles in improving sanitation services for the residents of urban low income areas. The approach is established around 10 critical Ps (people, place, product, price, participation, promotion, policy, programs, positioning and partnerships).

Greg Lestikow of iDE then delved into his organization’s rural sanitation marketing work in several countries. Although iDE's approach differs by country, each program is driven by the common principles of designing solutions to context and building both supply capacity and consumer demand for sanitation solutions. Mr. Lestikow outlined critical program components and presented techniques for measuring and improving sustainability as market-based sanitation programs reach scale.

Presenters

Simon Okoth is a WASH specialist and Urban Investment Manager at the Kenya Water Services Trust Fund in Kenya. He has extensive knowledge and experience in areas spanning across WASH programmes, concepts development, programming, implementation, monitoring and evaluation.

Greg Lestikow is iDE’s WASH Innovation and Performance Manager. He brings his background in development economics and rigorous evaluation to support iDE’s seven WASH country programs, which together have facilitated the sale of over 450,000 hygienic latrines