Published in: 2010
Developed through HIP's program in Uganda, this manual provides guidance and tools for designing a sanitation marketing program. It guides professionals in the fields of sanitation and marketing to 1) comprehensively assess the current market for sanitation products and services and (2) use the results of this assessment to design a multi-pronged sanitation marketing strategy.
USAID (2010). Sanitation Marketing for Managers - Guidance and tools for program development. USAID, HIP
English Guidelines and manuals Market development (WG2) Sub-Saharan Africa
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