Published in: 2005
Norman, P., Conner, P
The study of behaviours that influence health and the factors determining which individuals will and will not perform such behaviours has become a key area of research within health psychology. As the second edition of this book testifies, there is a considerable and impressive body of research in this area. The purpose of this book is to provide in a single source an overview of current research and practical details of how to apply the most widely used social cognition models to the prediction of the performance of health behaviours. Social cognition models start from the assumption that an individual’s behaviour is best understood in terms of his or her perceptions of the social environment. Such an approach has been widely and successfully used by psychologists to help understand a range of human behaviours, and by health psychologists to understand health behaviours in particular.
Norman, P., Conner, P (2005). Predicting Health Behaviour: Research and Practice with Social Cognition Models. 2nd Edition..
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