Published in: 2014
Lancet Glob Health
Biran, A., et.al.
Diarrhoea and respiratory infections are the two biggest causes of child death globally. Handwashing with soap could substantially reduce diarrhoea and respiratory infections, but prevalence of adequate handwashing is low. Through this research it was tested whether a scalable village-level intervention based on emotional drivers of behaviour, rather than knowledge, could improve handwashing behaviour in rural India.
This study shows that substantial increases in handwashing with soap can be achieved using a scalable intervention based on emotional drivers.
Biran, A., et.al. (2014). Effect of a behaviour-change intervention on handwashing with soap in India (SuperAmma): a cluster-randomised trial. Lancet Glob Health
Behaviour change (WG13)
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