Modelo de financiamiento y estrategia de marketing social de banos ecologicos (in Spanish) - Financial and social marketing on ecological sanitation

Kent, J. G. et al. (2011)

Published in: 2011

Sustainable Sanitation Knowledge Node (SNV) and Water for People, La Paz, Bolivia

Kent, J. G. et al.

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Content - Summary

Documento desarrollado por el Servicio Holandés de Cooperación al Desarrollo SNV, en el marco del Convenio Interinstitucional suscrito por el Nodo de Conocimiento en Saneamiento Ecológico Sostenible Descentralizado (NSSD), SNV y Water For People – Un Hábitat, para desarrollar la iniciativa de Diseño e Implementación del Marketing Social para el Saneamiento Sostenible Descentralizado (SSD).

El Nodo de Conocimiento en Saneamiento Ecológico Descentralizado de Bolivia, Water For People-UN Hábitat y el Servicio Holandés de Cooperación al Desarrollo deciden unir esfuerzos para llevar adelante una Estrategia de Marketing social para facilitar el acceso de familias de zonas periurbanas de Cochabamba, a saneamiento sostenible descentralizado, como una alternativa real de solución.

Esta alternativa de saneamiento a través de la construcción de baños ecológicos secos, al margen de cubrir la sentida necesidad de acceso a saneamiento de familias de las zonas periurbanas, en este caso de los distritos 8, 9 y 14 de Cochabamba, pretende promocionar el modelo entre los diferentes actores, rompiendo el mito por el que las redes de alcantarillado serían la única forma y sistema conocido de disposición de los residuos humanos, logrando asi su aceptación e incorporación dentro de las alternativas para la gestión del saneamiento. El otro gran reto de la iniciativa es impulsar un cambio de paradigma que revalore el concepto de consumidor y ciudadano para aquellos que siempre han sido marginados, respondiendo por primera vez a sus expectativas de calidad, creando una oferta local de pequeños negocios rentables y facilitando el intercambio a través de opciones de micro crédito.

Bibliographic information

Kent, J. G. et al. (2011). Modelo de financiamiento y estrategia de marketing social de banos ecologicos (in Spanish) - Financial and social marketing on ecological sanitation. Sustainable Sanitation Knowledge Node (SNV) and Water for People, La Paz, Bolivia

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Latin America & Caribbean Peri-urban Spanish Urine diversion dehydration toilets (UDDTs)


Modelo de financiamiento y estrategia de marketing social de banos ecologicos “Sistematización Final del Modelo de Financiamiento y Estrategia de Marketing

Format: pdf file
Size: 0.84 MB

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