Published in: 2011
World Bank, Water and Sanitation Program (WSP), USA
Research conducted in 2010 in Peru to identify techniques for reaching the population at the bottom of the pyramid shows that linking public infrastructure investments in water and sanitation with strategies for ensuring access to affordable products and services, healthy behaviors, and adequate maintenance of new sanitary infrastructure can improve public policies for sanitation. Domestic private participation at the bottom of the pyramid is viable and can be achieved through efforts such as the Creating Sanitation Markets initiative, which promotes sanitation for the very poor, with a focus on the domestic private sector’s active involvement in sanitation supply, and public awareness of sanitation as a business opportunity.
Baskovitch, M. (2011). Sanitation markets at the bottom of the pyramid: A win-win scenario for government, the private sector, and communities. World Bank, Water and Sanitation Program (WSP), USA
English Latin America & Caribbean Market development (WG2)
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