WaterSHED uses a systems-approach to build the rural market for water, sanitation, and hygiene products and services across Southeast Asia. Based in Cambodia, WaterSHED uses in-depth research to identify strategic opportunities and gaps in the wider system, and then works to strengthen the capacity and relationships between key actors to create a more dynamic and resilient market.
By engaging key actors in the system, including small businesses, customers, and local government, WaterSHED facilitates the adoption of toilets, water filters, and handwashing stations - building a market that functions independent of traditional aid. To date, WaterSHED's Hands-Off marketing approach has successfully enabled small businesses to sell more than 180.000 toilets, generating more than USD $9 million in revenue for rural businesses, and helping accelerate sanitation coverage from a stagnant 25% to nearly 60% in six years.
2012 - 2015
Household Handwashing Device - Commercial Scale-Up in Vietnam
After successfully piloting the „HappyTap“ - a device that brings together soap and water in an affordable, purpose-built, and attractive handwashing station - WaterSHED will improve, disseminate, and rigorously evaluate the HappyTap in Vietnam.
The concept of the HappyTap device, originally conceived through the World Bank Water & Sanitation Programme’s Global Handwashing Initiative, is to bring together soap and water in an affordable, purpose-built, and attractive handwashing station that makes hygienic behavior convenient and easy. Developed through a rigorous design and iterative …
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