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#LetsTalkPERIOD – Reaching Millions via Social Media

2021 - 2023 • Water Policy - Innovations for Resilience (Germany), Support to the Health Sector Strategy (Nepal), CWS (Albania), Regional Fit for School Programme (Philippines)
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Purpose

‘Clicktivism’ is proving an effective tool for tackling taboos around menstruation and for empowering young women around the globe.

Activities

The challenge: How to reach adolescents on a broad scale to raise awareness and share educational materials?

The solution: Engage a popular national actress and influencer as Goodwill Ambassador

Starting in 2020 German-supported projects in Nepal, Albania and the Philippines are involving local social media influencers and celebrities to break down taboos around Menstrual Health and Hygiene (MHH).
There is no doubt that social media can be an instigator of social change. Successful social media campaigns can greatly contribute to increasing the visibility of initiatives. However, to make the campaign successful, it’s essential to get the ingredients right.

Choosing a public image that has a wide area of influence and can credibly represent the motivation and goals of the campaign has proven to be a success factor to spread the message, reach a broad audience and garner positive publicity.

Until now 5 million people have been reached in the 3 countries with the #LetsTalkPERIOD approach in a culturally sensitive manner.

Images

Image: #LetsTalkPERIOD – Reaching Millions via Social Media

Countries of activity

Location of main activity

Videos

'ATO KANË EMËR' - #LetsTalkPERIOD Toilet Clip by Fatma Haxhialiu

Contact information

Jan Schlenk
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Sami Pande
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Filter tags

East Asia & Pacific Europe & Central Asia Health and hygiene Public awareness, advocacy and civil society engagement South Asia Specific to one or several countries

Links

Reaching Millions via Social Media - Scaling-up approach by S2HSS Nepal & WAPO-RE

Young female influencers energise the campaign against menstrual taboos in Nepal – and beyond

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
Eschborn
Germany

The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (formally known as Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) GmbH is a federally owned organisation. It works worldwide in the field of international cooperation for sustainable development. Their mandate is to support the German Government in achieving its development objectives. It provides viable, forward-looking solutions for political, economic, ecological and social development in a globalised world.

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