Published in: 2016
India WASH Forum
Kapur, D., Ramisetty, M., Barot, N.
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Most sanitation promotion approaches are only partially successful in providing short term increases in sanitation coverage and usage. BCC messages designed as marketing interventions often fail to address deeper underlying
causes of resistance behind people’s reluctance to adopt improved and safe sanitation and hygiene (or even physical barriers like water availability).
This study was an intensive qualitative research, undertaken with the objective of understanding perceptions,
barriers, and motivators for improved sanitation behavior in rural India.
Kapur, D., Ramisetty, M., Barot, N. (2016). Formative Research to Develop Appropriate Participatory Approaches towards Water, Sanitation, and Hygiene in Rural Areas. India WASH Forum
Asia & Pacific English Rural
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