Nudging and habit change for open defecation
New tactics from behavioral science


Published in: 2016
Pages: 34

Publisher:
World Bank Water and Sanitation Program (WSP)

Author:
Neal, D. et al.


In this working paper, we draw on basic scientific findings from psychology, cognitive science, and behavioral economics to propose a framework of 8 System 1 Principles to support the initiation and maintenance of OD behavior change. In doing so, we build from the general framework advanced in the World Bank Group’s (2015) World Development Report: Mind, Society, and Behavior, which emphasized three core insights from behavioral science, namely that people think (a) automatically, (b) socially and (c) using mental models that channel their decision-making.
The 8 principles were developed through an iterativeprocess involving (a) thematic coding of field research findings regarding OD, (b) identification of potential behavioral science principles matched to the themes identified in the field research, (c) consultation with 9 sanitation and hygiene experts with extensive experience in OD interventions around the world, and (d) consultation with 7 academic behavioral scientists with expertise related to each principle. The process culminated with the development of a simple summary and activation guidance for each principle.


Bibliographic information

Neal, D. et al. (2016). Nudging and habit change for open defecation - New tactics from behavioral science. World Bank Water and Sanitation Program (WSP)


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