Selling sanitation: A market development project for household sanitation in East Africa

2012 - 2014 • International Finance Corporation, IFC, WSP

Purpose

Selling Sanitation works with sanitation businesses and governments to develop commercial and sustainable markets for affordable and desirable sanitation facilities. The approach being piloted in Kenya, is planned to be expanded to other African countries

Activities

Selling Sanitation works with sanitation businesses and governments to develop commercial and sustainable markets for affordable and desirable sanitation facilities.

Selling Sanitation is a joint IFC-WSP initiative that aims to help millions of people across Africa access household sanitation facilities they want and can afford. The market development approach is currently being piloted in Kenya, with planned expansion to other African countries by 2014.

Location

Detailed location of main activity  Countries of activity

Objectives

1) Support private businesses to design, manufacture and distribute new on-site sanitation and hand washing products that meet low-income consumer needs and preferences.
2) Support the government to develop and deliver a national behavior change communications and consumer awareness campaign.
3) Identify and test appropriate financing mechanisms and consumer lending products to support uptake of new sanitation products.
4) Build the enabling environment and institutional arrangements for local government, other stakeholders and the private sector to support and regulate the sanitation market.

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