Sanitation Marketing Resources

The following resources are hosted on sanitation-marketing.org and therefore not provided by SuSanA.

Search for Items

We have gathered a list of SanMark resources for our Community of Practice to utilise. We would like this to be a shared library where we can assist each other with accessing information. If you would like to share a document, website or video we would all love to hear from you!

Please email these to info@sanitationmarketing.com and we will upload them as soon as possible.


Background and Theory

General topics that provide an overview of what SanMark is or speak to the overall SanMark processes. You will also find resources that argue the case for the importance of SanMark.

Sanitation Marketing for Managers, USAID-HIP, 2010 Sanitation Marketing for Managers, USAID-HIP, 2010
File size: (1817 KB)

Guidance and Tools

UNICEF Guidance Note 1 Situational Analysis UNICEF Guidance Note 1 Situational Analysis
File size: (324 KB)

UNICEF Guidance Note 2 Consumer Behaviour UNICEF Guidance Note 2 Consumer Behaviour
File size: (320 KB)

Achieving the good life, latrines in rural Benin, Jenkins Curtis Achieving the good life, latrines in rural Benin, Jenkins Curtis
File size: (221 KB)

Amin et al, 2007, Improving Sanitation at Scale - Lessons from TSSM implementation in East Java, Ind Amin et al, 2007, Improving Sanitation at Scale - Lessons from TSSM implementation in East Java, Ind
File size: (3124 KB)

Approaching sanitation through the marketplace, Malawi, Water for People Approaching sanitation through the marketplace, Malawi, Water for People
File size: (2012 KB)

A Malawian peri-urban story

Behavioral indicators of household decision and demand for sanitation in Ghana, Jenkins and Scott Behavioral indicators of household decision and demand for sanitation in Ghana, Jenkins and Scott
File size: (283 KB)

Cairncross, 2004, WSP -The Case for Marketing Sanitation Cairncross, 2004, WSP -The Case for Marketing Sanitation
File size: (630 KB)

Conducting Consumer Market Research Conducting Consumer Market Research
File size: (1269 KB)

Devine, 2010, SanMark as an emergent application of social marketing - Experiences in East Java Devine, 2010, SanMark as an emergent application of social marketing - Experiences in East Java
File size: (767 KB)

DFID and SDC, 2008, A synthesis of the making markets work for the poor approach DFID and SDC, 2008, A synthesis of the making markets work for the poor approach
File size: (929 KB)

Doing business with the poor - A field guide, WBCSD, 2004 Doing business with the poor - A field guide, WBCSD, 2004
File size: (1515 KB)

Engaging sanitation entrepreneurs, BDP, 2008 Engaging sanitation entrepreneurs, BDP, 2008
File size: (1188 KB)

Supporting private entrepreneurs to deliver public goods

Hands off, USAID, Watershed, Lien Aid Hands off, USAID, Watershed, Lien Aid
File size: (12206 KB)

Catalyzing the market for sanitation in Cambodia

Harnessing Market Power for Rural Sanitation, Frias, 2005 Harnessing Market Power for Rural Sanitation, Frias, 2005
File size: (358 KB)

Rural poor as customers and not as beneficiaries

Harnessing the private sector to provide sanitation to the poor, Schaub-Jones, 2009 Harnessing the private sector to provide sanitation to the poor, Schaub-Jones, 2009
File size: (277 KB)

How the private sector can contribute to poverty reduction, SDC, 2008 How the private sector can contribute to poverty reduction, SDC, 2008
File size: (4375 KB)

Improving sanitation at scale, Indonesia, Amin et al, 2011 Improving sanitation at scale, Indonesia, Amin et al, 2011
File size: (3124 KB)

Lessons from TSSM implementation in East Java

Lessons from the Decade 1992, Caincross Lessons from the Decade 1992, Caincross
File size: (5102 KB)

Market based strategies serving low income populations, Ashoka Market based strategies serving low income populations, Ashoka
File size: (465 KB)

A framework for action

Market led approaches to rural sanitation Market led approaches to rural sanitation
File size: (4440 KB)

Private sector sanitation delivery in Vietnam, WSP, 2005 Private sector sanitation delivery in Vietnam, WSP, 2005
File size: (571 KB)

Harnessing market power for rural sanitation

Rethinking sanitation, UNDP, 2006 Rethinking sanitation, UNDP, 2006
File size: (318 KB)

Lessons and innovation for sustainability and success in the new millenium

Sanitation Bibliography, USAID, 2009 Sanitation Bibliography, USAID, 2009
File size: (96 KB)

Supply chain analysis and strategy development - water and sanitation in Kampong Speu, Cambodia Supply chain analysis and strategy development - water and sanitation in Kampong Speu, Cambodia
File size: (3223 KB)

The 21st Century NGO - In the market for change The 21st Century NGO - In the market for change
File size: (1308 KB)

The base of the pyramid protocol, Simanis and Hart, 2008 The base of the pyramid protocol, Simanis and Hart, 2008
File size: (2015 KB)

Toward next generation BOP strategy

The Case for Marketing Sanitation, WSP, 2004 The Case for Marketing Sanitation, WSP, 2004
File size: (630 KB)

The challenge of financing sanitation for meeting the MDGs, WSP, 2004 The challenge of financing sanitation for meeting the MDGs, WSP, 2004
File size: (456 KB)

The Hands Off SanMark Model, Pedi, Jenkins, WEDC 2011, The Hands Off SanMark Model, Pedi, Jenkins, WEDC 2011,
File size: (233 KB)

Emerging lessons from rural Cambodia

WELL fact sheet - The Process for SanMark, Waterlines, 2006 WELL fact sheet - The Process for SanMark, Waterlines, 2006
File size: (1199 KB)

What does it take to scale up rural sanitation, WSP, 2012 What does it take to scale up rural sanitation, WSP, 2012
File size: (3612 KB)

Who buys Latrines, where and why, WSP, 2004 Who buys Latrines, where and why, WSP, 2004
File size: (308 KB)


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